nytimes.com
By SCOTT SHANE
Published: September 18, 2009
WASHINGTON — James E. O’Keefe III, the 25-year-old video provocateur whose hidden camera galvanized Congress this week against the advocacy group Acorn, began his filmmaking career with a more modest target: Lucky Charms.
In 2004, at a buddy’s suggestion, he and a few fellow Rutgers students set out to satirize what they saw as a pious sensitivity to ethnicity on campus. The result is still there to see on YouTube: Mr. O’Keefe protesting to a slightly befuddled university dining official that the leprechaun on the cereal box “appears to be an Irish-American.”
“As you can see, we’re not short and green — we have our differences of height — and we think this is stereotypical of all Irish-Americans,” Mr. O’Keefe deadpans, as the official earnestly scribbles notes.
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